Sunday, September 11, 2011

Fashion's Night Out: DailyCandy and Fresh

As a rookie at this year's Fashion's Night Out, I wanted to fully experience the evening. I trotted from one side of Manhattan to the other, popping into Sephora to meet Kristen Bauer of True Blood fame, scoping out the insanely-long Missoni for Target Pop Up line, and getting my nails done at the Teen Vogue block party.
 
But my favorite stop of the night was DailyCandy's sweet soiree at Fresh because I got a chance to talk skincare with company co-founder Alina Roytberg.

Alina's secret to a beautiful complexion? Keep it clean.  
"Good skin starts with clean skin," she said. "My mother was always on my back saying 'Wash your face,' and it's true. Clean skin is very important."

Her must-have product? The best-selling Soy Face Cleanser. 
"I can't do without it. Sometimes I even buy it retail!"

The Fresh philosophy in three words: "Feel Good Beauty."
"We want the process of using our products to be as indulgent as it is effective"

Overall, it was a lovely evening. I even picked up a few samples to test out on my own. I'll be sure to post a review once the craziness of Fashion Week settles down.

Click below for more photos!

Awesome light installation at the Union Square Fresh store.

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